This questionnaire is a representation of the work undertaken to finish the dissertation element of an MSc in Adidas merger of offline and online marketing in UK at The University of Law. The questionnaire will give a summary of the research problems and questions, findings and implications of findings.
The study is mainly focused on the ways in which millennial and non-millennial respond to various methods of marketing which involves digital and non-digital marketing strategies.
Since the development of eCommerce businesses, there has been huge market demands to merge online and offline marketing channels to expand businesses.
Online marketing can be divided into various environments like eCommerce websites, virtual communities (e.g. Forums) and social media providing feedback for brand. While sport brands might not maintain the absolute control over all these platforms, it can be used to improve the customer experience by uploading pictures and information, interacting with clients on social media and through the design and information on the corporate website.
This questionnaire will assist in drawing a conclusion to offline and online marketing. This will prove the effectiveness of the merger of online and offline marketing in respect to online sporting brand.
How old are you?
18-2930-3940-4950-5960 and above
Do you own any trainers or sporting brand items?
Do you purchase products endorsed by your favorite celebrity?
Will you purchase a sporting item if a celebrity was paid to promote it?
Do you prefer to shop online from sporting brands?
Is billboard advertising an effective way to get you to purchase or search for the advertised product?
Do you believe social media is a good way to get products to your attention?
Do you believe leaflets are a great way to get you to search for product digitally?
Are magazines and catalogs a good way to get you to purchase a product?
Do TV advertising captivate your attention and encourage you to buy products?
Consent Adidas Approach to Fusing Offline and Online Marketing In The United Kingdom
I agree to take part in the above University of Law research study. I have had the study explained to me and I have read the Explanatory Statement, which I may keep for my records. I understand that agreeing to take part means that I am willing to:
• complete the questionnaire above asking me about Offline and Online Marketing
This information will be held and processed for the following purpose(s):
• to supply evidence to support the researcher’s research study
• to draw conclusions about – Offline and Online Marketing
I understand that any information I provide is confidential, and that no information that could lead to the identification of any individual will be disclosed in any reports on the study, or to any other party. No identifiable personal data will be published. The identifiable data will not be shared with any other organisation.
Withdrawal from the study
I understand that my participation is voluntary, that once the questionnaire is completed, it cannot be withdrawn.